If your offer is accepted, here's what you do. Ask around to find out who the key senior web architects are. Contact the senior web architects at several places in which you would like to work. Write a script for yourself and call them.
Speak with them directly or leave a friendly voice mail message saying something like: "Hi. I am the new membership outreach coordinator of the web architect's organization. I've asked around, and you have been consistently identified as a leader in the field. I would very much like to seek your suggestions as to how the organization can best assist women web architects with their professional development. I know that you have been in this field from the ground level. I's really like to seek your advice. I wonder if you would be willing to have coffee with me."
When you meet with these women, seek their advice about the kinds of services the organization can offer to attract members. Encourage them to join the organization. Explain that having them in the group will enhance the organization's credibility. Talk with them about how the organization can help them to achieve their goals. During the meeting, you might ask, "Can you suggest any other women who might be as helpful as you have been? Can you help me to connect with them? May I use your name? Afterwards, send a thank you note. This is crucial not only because it displays good manners but also because it keeps your name active in the mind of the senior woman.
Beyond this, if you have identified common interests follow-up with a friendly email every few months. Track the senior woman's accomplishments and send congratulations. She will appreciate the recognition, particularly if it is sincere. Also, if the senior woman displays an interest in you, keep her apprised of your accomplishments.
This sort of approach can lead to a rich and stimulating professional network. Also, it can lead to employment. The senior woman will keep you in mind. Why? Because every employer has had hiring fiascos. Thus, they are most comfortable hiring "known quantities". After many coffees, emails and phone calls â that's exactly what you become: a "safe bet".
Even more importantly, if you recruit these senior women as members, you have served the organization well. You have expanded the organization's membership. Coach your committee members on this art of networking and you will win loyal friends for life. They will emulate your efforts. When the national chapter learns of your success they may ask you to serve on a national level. A lot of work, you say? Yes but when you network, you establish enduring relationships with people with whom you want to do business throughout your career!
Both of these people are received well because they are networking, in a sense, colleague-to-colleague. They are not selling anything. Rather, they offer something that appeals to the target individual's generative, nurturing side. As these scenarios demonstrate, you don't have to be famous or important to network effectively. Rather, you must have something to offer and you must offer it in a professional fashion.
Author's note: Have you developed an effective method of getting past gatekeepers or networking? If so, I'd love to hear about it at: drlynnfriedman(at)verizon.net Thank you.
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